Why Coaching Your Client Before an Interview is a Game-Changer
- Gigi Nevarez
- Apr 4
- 2 min read
Let’s face it: interviews can be a make-or-break moment for your client’s brand. A well-handled interview can elevate them to new heights, while a misstep can leave them looking unprepared. That’s why pre-interview coaching is everything.
As a PR pro, your job isn’t just about booking the interview—it’s about ensuring your client is fully prepped to nail it. Here’s why coaching is your secret weapon:
1. Boost Their Confidence
Interviews can be nerve-wracking! But with the right coaching, your client will walk in ready to own the room. Help them practice their answers, get them in the right headspace, and watch their confidence soar. A confident client will speak with authority and charm, leaving a lasting impression.
2. Sharpen Their Key Messages
Every interview is a golden opportunity to share the client’s key messages. But if they don’t know how to communicate those messages effectively, all that potential can go to waste. Coaching lets you help them identify and hone those messages, so they’re ready to drop them smoothly into the conversation without missing a beat.
3. Prepare for the Tough Stuff
Let’s be real: interviews can throw curveballs. Whether it’s a sticky question about a past mistake or an offbeat inquiry, coaching helps your client stay calm and collected. They’ll learn how to pivot, stay on brand, and turn any awkward moment into a chance to shine.
4. Master Their Delivery
It’s not just what your client says, it’s how they say it. Coaching gives them the tools to work on body language, tone, and pacing, so their delivery is as on point as their message. Eye contact, posture, and a strong voice—these little things can make all the difference in how they’re perceived.
5. Tame the Nervous Energy
We all know that feeling before an interview—those butterflies can either make or break the performance. Help your client manage their nerves with quick exercises to stay calm and focused. A relaxed, composed client is a confident, powerful one.
6. Seize Every Opportunity
Every question in an interview is an opportunity to promote the client’s brand. Coaching prepares them to not just answer questions, but to make the most of each moment to highlight their strengths and expertise. You want them to walk away knowing they gave their all—and secured some great PR in the process.
The Bottom Line
Pre-interview coaching is the secret sauce that takes an interview from good to great. When your client is fully prepared, they’ll approach the spotlight with confidence, grace, and a clear message. And that? That’s how you turn media moments into powerful brand-building opportunities.
So, make coaching a priority. Get your clients ready to own their next interview and make the headlines work for them!
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