What Does a Publicist Actually Do?
- Gigi Nevarez
- Apr 8
- 2 min read

Let’s Talk About How PR Helps You Get Seen, Heard, and Remembered.
If you’ve ever wondered “Do I need PR?” or “What does a publicist even do?” — you’re not alone.
A lot of people know they want more visibility for their brand, business, or creative work… but they’re not sure where to start (or what’s even possible).
Good news: this is literally what I do.
Public relations is about more than press releases and pitching. It’s about shaping your story, building relationships, and helping the right people discover what makes you worth paying attention to.
If you’re ready for more visibility — here’s how I help.
My Public Relations Services
Simple, clear, and designed with intention.
Media Relations
This is the classic PR work most people think of — but done with strategy and care. I help connect you with journalists, editors, podcast hosts, and media outlets who align with your story. We work together to pitch timely, thoughtful ideas that get people talking (for the right reasons).
Great for:→ Product launches→ Thought leadership→ Brand storytelling→ Industry visibility
Press Materials & Messaging
Need help saying what you actually do — in a way people care about? I craft press releases, media bios, brand messaging, and pitch materials that tell your story clearly and confidently.
Great for:→ Media kits→ Brand voice development→ Company news & announcements→ Clarity in how you show up online & offline
Strategic Consulting
Sometimes you don’t need a full PR campaign — you just need smart guidance. I offer consulting sessions to help you map out your visibility strategy, refine your message, and figure out what’s next.
Great for:→ Business owners figuring out PR for the first time→ Creatives building a personal brand→ Marketing teams needing an outside perspective
Why PR Matters
PR isn’t about shouting the loudest — it’s about showing up in the right spaces, at the right time, with the right story.
Good PR builds trust. It opens doors. It makes people care.
And that’s what I love helping people do.
Ready to Get Started?
If you’re curious about working together — or just want to talk about what’s possible for you — I’d love to connect.
→ [Add your call-to-action here — contact link, discovery call, or email]
Let’s tell your story well.
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