🎶 Top 5 Reasons Your Music Isn’t Getting Press (and How to Fix It)

In today’s competitive music industry, getting press for your music can be the make-or-break factor for an artist’s success. Whether you're an up-and-coming artist or an established name, media coverage can help you gain exposure, build credibility, and connect with new fans. But what if your music isn’t getting the press it deserves?

Don’t worry — you’re not alone! Many artists face the challenge of getting their music noticed by the media. In this post, we’re breaking down the top 5 reasons your music isn’t getting press, along with actionable solutions to help you fix it.

🚫 Reason #1: Your Pitch Isn’t Hooking the Media

A good pitch is everything. In the world of press, it's not just about what you’re doing — it’s about how you present it. If your pitch is dull, too generic, or lacks a clear angle, you risk having your story tossed aside before it even gets a chance.

Why It’s a Problem:

Journalists and music bloggers receive hundreds of pitches daily. They are looking for something unique, fresh, or timely that aligns with their audience’s interests. If your pitch isn’t catchy or engaging, it won’t make the cut.

How to Fix It:

• Craft a strong, attention-grabbing subject line. Make it personalized and intriguing, not just a simple "Check out my new single!"

• Focus on the “why” and “how.” Why should the journalist or blog feature your song? How is it relevant to their audience?

• Tailor your pitch to the outlet. Understand the kind of stories they cover and pitch accordingly. Research your target media and be specific.

  
  

🎤 Example: If you’re pitching a pop song, don’t send the same generic press release to a heavy metal blog. Tailor your pitch to fit the genre and style of each outlet.

🚫 Reason #2: You Don’t Have a Strong Online Presence

If the media can’t find you online, they can’t cover you. Today, having a strong, active online presence is crucial for getting press. If you’re not engaging with fans or showcasing your music on social media, you’re missing out on a vital tool that can get you noticed by journalists.

Why It’s a Problem:

A lack of an online presence means journalists have no easy way to get more information about you, your music, or your story. They might even question if you’re serious about your career if they can’t find you easily.

How to Fix It:

• Update your social media profiles regularly. Share behind-the-scenes content, teasers, and engage with your audience. The more active you are, the more likely press outlets will notice.

• Have a professional website. This should include your bio, music, press kit, photos, and contact info.

• Leverage streaming platforms. Platforms like Spotify, Apple Music, and SoundCloud are essential for getting your music out there and being discovered.

  
  

📱 Pro Tip: Journalists often use social media to gauge the buzz around your music. Engage with them and use hashtags that align with your brand.

🚫 Reason #3: Your Music Isn’t Memorable or Unique

Sometimes, the reason your music isn’t getting press is simple: it just doesn’t stand out. If your tracks sound like everything else out there, it can be tough to catch the attention of music journalists who are inundated with submissions daily.

Why It’s a Problem:

If your music doesn’t have a unique angle, story, or sound, it’s less likely to get featured. Media outlets are looking for artists who bring something fresh and new to the table.

How to Fix It:

• Develop a signature sound. While it’s great to be influenced by other artists, make sure your music has something distinct that sets it apart.

• Have a story behind your music. What inspired the song? What personal experiences or cultural influences shaped it?

• Think outside the box. Experiment with your sound or collaborate with artists from different genres to create something unexpected.

  
  

🎶 Example: Billie Eilish’s unique sound and aesthetic have made her a media darling. Her music stands out in a crowded pop landscape, making her an appealing subject for the press.

🚫 Reason #4: You’re Not Using a Press Kit

A professional press kit (EPK) is essential for any artist who wants to get press. It’s a concise, visually appealing package that includes everything a journalist or blogger needs to know about you, your music, and your story. Without one, you’re making it harder for journalists to cover you.

Why It’s a Problem:

If you don’t provide all the necessary information in one place, journalists may have to waste time digging around for details. This can lead to them passing on your story because they need something more immediate or professional.

How to Fix It:

• Create a killer EPK. Make sure it includes your bio, high-quality photos, press clippings (if available), music links, and your contact info.

• Keep it up to date. Your EPK should evolve with your career. As you release new music or get more press, update your kit.

  
  

📸 Pro Tip: The more visually appealing and organized your EPK is, the more likely it is that journalists will take you seriously.

🚫 Reason #5: You’re Not Following Up

Many artists forget that press pitching is a two-step process. You send your pitch and then… wait. However, many journalists and bloggers are swamped, and your pitch may get lost in the shuffle. If you don’t follow up, you could be missing an opportunity.

Why It’s a Problem:

Journalists are busy and often have a packed inbox. If you don’t follow up, your pitch might be overlooked, even if it’s solid.

How to Fix It:

• Send a polite follow-up email. If you haven’t heard back within a week or two, reach out again. Keep it friendly and professional — don’t be pushy.

• Be persistent, not aggressive. A simple, “I wanted to follow up on my previous email regarding [song/album name]” is enough to remind them of your pitch without being intrusive.

  
  

📧 Example: After sending your initial pitch, follow up with a second email that restates your main points and includes any new developments, like a song premiere or positive reviews.

🎯 Wrapping Up: How to Get Press for Your Music

Getting press for your music is an ongoing process. It requires persistence, strategy, and a commitment to developing your craft and your brand. By avoiding these common mistakes, you’ll set yourself up for success and increase your chances of getting the media coverage you deserve.

Ready to get started? Don’t forget to:

• Craft a solid pitch

• Create a compelling online presence

• Make sure your music stands out

• Have an impressive press kit

• Follow up professionally

By doing these things, you’ll be well on your way to getting your music in front of the right people — and that’s the first step toward taking your career to the next level!

Contact Gigi Nevarez PR: For assistance with press kits, press pitching, and PR strategy, reach out to us at contact@giginevarezpr.com.